What I've Learned
Reflecting and looking back —
Interning and Full-time at ZOWIE has taught me the importance of upholding a brand identity—not just visually, but also through guest interactions, public relations, and event appearances.
Additionally, I learned that one of the key aspects of event marketing is being flexible and highly adaptive in event planning and live operations. After working at previous conventions and the two events for ZOWIE, I saw firsthand how live events often present unexpected or unaccounted for hurdles, but having the capability to overcome those obstacles is what truly makes an event successful.
In terms of managing social media accounts, I learned the importance of keeping up with trends to while simultaneously merging the ZOWIE brand identity in every post, and the significance of continuously being experimental.
Last but not least, thank you to ZOWIE for continuously supporting me and my professional development. I'm very grateful to work with such amazing people and experience the opportunities of a lifetime.
Thanks for reading!
Making designs to be seen by thousands
With over 22,000 attendees, TwitchCon 2024 was one of the year’s biggest events for creators and gamers alike. Once the ZOWIE team finalized their event activations, I was tasked with designing additional assets to enhance the booth’s visual presence.
Building upon the foundation set by ZOWIE’s in-house designer, I created complementary materials such as digital banners and flyers, ensuring consistency with the brand’s existing aesthetic. These assets were designed to engage attendees, reinforce ZOWIE’s branding, and contribute to a cohesive event experience.
the references
my designs > digial banners
my designs > flyers
event photos
Motion by @CJNEW001
the swag 😤
collab with Anita, @pipluptiny!
our cool badges 😎
an overall success!
more of my friends!
friends that came to support me! 🫶
our booth!
Collaborating with one of the largest esports orgs. in North America
For a much smaller, exclusive VIP event at Sentinels HQ in Los Angeles, I designed flyers and signage showcasing the partnership between ZOWIE, a leading esports monitor brand, and Sentinels, one of North America’s top esports organizations. These print materials elevated the event experience, complimenting ZOWIE’s cutting-edge technology and Sentinels’ dominance in esports.
my designs > flyers
my designs > signage
event photos
The Sentinels HQ!
ZOWIE x Sentinels love 🤝
The ZOWIE team! ❤️🖤
me!
At ZOWIE, I'm continuously trying to find creative and innovative ways to integrate my graphic design skills into ZOWIE's social media, email, and web presence. Whether it be through Instagram stories, X threads, or e-store pages, I’m always experimenting and looking for new ways to introduce others to our brand.
Analytics coming soon!
DW Glossy Mouse Series Product Launch Campaign Graphics
G-SR-SE Blue II Mousepad Product Launch Campaign Graphics
KOL Collab content promotion graphics
Esports Academy YouTube Video promotion graphics
Extra Graphics!
"Why Pros Choose ZOWIE" Page Wireframe
Mouse Sales Email Campaign
Monitor Page for Amazon Wireframe
Currently doing —
Crafting designs for every medium
During my internship with ZOWIE in the Fall of 2024, I had the opportunity to design graphics and be on the event staff team for two major events: TwitchCon 2024 and the Sentinels VIP Event. My dedication to the brand and ability to deliver high-quality creative work led to my current full-time role, where I now design graphic assets daily for ZOWIE's social media platforms, the e-store & Amazon, and our marketing emails.
Additionally, at the events I help support activations with influencers, answer questions from event attendees, and provide quality customer service to all guests.
Aug 2024 - Present
project overview —
timeline —
Social Media Graphics
Event Graphics
Web Design
Email Graphics
Printing
・・
Event Marketing
Creator Management
Guest Services
skills —
Figma
Photoshop
tools —
> ZOWIE Marketing Internship
Marketing at ZOWIE
